Portfolio
Below is Riley Ann W.’s portfolio of work. This includes most, if not all, of her digital work with example pieces when the full scope is unable to be displayed within a website. Overall, you will find examples of digital interface work and product design, traditional paintings and sculptures, marketing examples, and an example teaching workshop leading students how to design with A.I. capabilities in mind.
Designs
Below, you see subsections listing types of design Riley Ann W. has experience in. Clicking each subsection will open to allow you to view further examples and additional information.
User Experience and User Interface Designs
User Experience and User Interface Designs
Occasional product design as relevant to the user experience
Best practices used and sometimes intentionally left out for various reasons, such as encouraging interactivity and neural engagement by the user, as indicated by the study of design guidelines and theories.
Dialectical Behavioral Therapy Implemented through Virtual Reality
The Sleep Secretary: A Tool That Calculates Optimal Sleep Using A.I. Based on User Input and Physical Input
The concept is a set of smart devices in tandem measuring different variables in order to calculate optimal sleep. The target market was those who live high-powered lives and students in dormitories. There is a corresponding Marketing Plan Campaign example in that section of the portfolio.
Imagined User Interface Designs for Existing Products and Solutions
Shoe Designs
Product and Material Designs
This is excluding shoe design, which has it’s own section.
Typography Designs
Branding and Print Designs
The below branding booklet was made as part of a team while enrolled as North Carolina State University’s Master of User Experience and Graphic Design program.
Paintings
Digital Illustrations
Sculptures
R.O.I. Accomplishments
•Created and managed Google Ads that ranged from $750 to $1,500 monthly with profit from ad spend ranging from 100% to 1,000% of the total spent.
•Created and managed short-form viral videos, with a 250% to 500% engagement rate and a peak of 3 million views.
•Created and managed Facebook Ads with an increase in mailing subscribers proportional to ad spend by over 100%.
•Created Facebook Ads with less than $0.01 cost per click.
Example Campaigns
The below example campaigns are primarily student work while studying Public Relations, Advertising, and Applied Communications. These were not implemented in real life, and are intended to illustrate breadth of knowledge and capacities. Much has been learned through real world experience since creating these, so please peruse and use any tactics within carefully.
Five Year Marketing Plan: The Sleep Secretary
Please note that the 5-Year Marketing Plan for the Sleep Secretary product is an imagined plan and did not occur.
Start-Up Marketing Campaign and Booklet
The below Dorkaholics PDF was compiled as part of a team effort with review and input from myself regarding each section, specializing in S.E.O. and Social Media. The intent was to create a Marketing campaign with some initial administrative work that could be easily maintained by an individual or a team. The information within is since outdated due to changes within systems relevant to the campaign booklet, yet still illustrates ability to learn new industry standards and implement.
Designing for A.I Workshop
In person workshop taught to a class of eleven sophomore level graphic design students. Consisted of one hour the first day and thirty minutes the second day. Some workshop designing was done by the students between classes.
As an introduction to the topic, students were asked to share on an online whiteboard platform (Miro) what AI is to them. Student responses are below.
Workshop Presentation Videos
Introduction to the exercise, codification, and translating to visuals and audio.
University sophomore level introduction to A.I. conceptually and technically, in the context of graphic design theory and principles.
Explanation of purpose of conversational portion of activity and how it’s relevant to AI. Introduction to the next part of the workshop. Template created on Miro and student access given. Questions answered.
Dheadiscussion of modes of conversation in relation to the previous codification, dual coding, and assignment.
Student Work During Workshop
The students showed a great understanding of the subject and were able to effectively communicate their designs visually and conceptually.
